Continuous Delivery (CD)


At Dev IQ®, we stay current with the latest methodologies, principles, and techniques to help us do our job better and help you get your product into use faster and safer. A key element of our workflow is to establish a Continuous Delivery Pipeline, whether we are building a product from scratch or modernizing an existing application.

What is Continuous Delivery?
It is the ability to get changes of all types—including new features, configuration changes, bug fixes and experiments—into production, or into the hands of users, safely and quickly in a sustainable way. Jez Humble

A software development practice where code changes are automatically prepared for a release to production. AWS

Continuous delivery begins with small teams, working to deliver discrete product functions. Product managers work closely with technical and operational teams to monitor KPIs and deliver real-time user feedback, enabling iterative improvements to be delivered rapidly. Automated testing improves efficiency, and limited releases of new features to select user groups enable the execution of Lean experiments while minimizing overall risks, as issues can be quickly resolved, by fixing forward fast, without significant impact on the user experience. Dual production instances are maintained to ensure stability and successful delivery to the end users.

The benefits of continuous delivery include:

  • Rapidly accelerated speed-to-market of products and product updates
  • Reduced costs & risks
  • Greatly enhanced customer relationships as products are constantly improved.

“On top of having automated testing, you also have an automated release process; you can deploy at any point of time by clicking on a button.”

– Sten Pittet, Atlassian

Our Continuous Delivery Pipeline (CDP)

An easy way to understand our CDP is imagining a production line or hydraulic system of pipes, valves, pumps, and tanks. Code is the fluid that moves from one end to the other, being refined and transformed until it reaches the user. Once this pipeline and its components are in place, any changes such as new features or fixes can be made almost immediately, without the need for shutdowns or downtime.

We have helped our clients reduce significant costs and implement new features without disrupting their operations or affecting users’ experience.
We have created an illustrated diagram of our Continuous Delivery Pipeline to help explain the concepts, you can Download it using the form below:

Get in touch with our Experts to discuss how Continuous Delivery can work for your project.



Rather than delivering compartmentalized chunks of code in phases, Continuous Delivery pushes feature-focused, iterative microService developments. Because the changes pushed are smaller, the testing process is rapid and depends on real user feedback.

Groups of microServices are deployed to automated test environments that deliver rapid fail notifications and successful deployments, increasing overall stability.

The outcomes of testing determines the best solution going forward!



Containerization enables the architectural pattern for microService delivery and optimized testing.

The code deliveries for each microService enter into the Continuous Integration system – taking any dependencies into account – which transforms them or packages them into a container. A container includes the code and environment for a microService delivery.

After passing rigorous automated testing, code then moves into a Container Management System (CMS), which is like a warehouse where containers are stored, organized, and “shipped” out.

A lightweight alternative to full machine virtualization that involves encapsulating an application in a container with its own operating environment.