DALLAS COWBOYS: Stadium Experience

The Dallas Cowboys is a popular National Football League (NFL) team. Dev IQ collaborated with Spyderlynk to incorporate the SnapTag scanning feature into the app. Other major parties involved in the development were Yinzcam and AT&T.

Challenge

Offer to the Dallas Cowboy’s fans an interactive stadium experience using digital tools, including a mobile app.

Features

Along with typical sports fan app features like news, schedule and statistics, the Dallas Cowboys app allowed fans to scan SnapTags in their tickets and other locations throughout the venue to participate in contests, receive promotions, buy merchandise, and interact with their favorite team in ways they had never done before when attending a game.

  • Image recognition
  • Store integration
  • SnapTag scanning

a new way for sports franchises to interact with fans

Result

The app offered Cowboys’ fans a unique and engaging experience in and out of the stadium that offered an insight into new ways of how sports franchises can interact with their fans.

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