Glamour: Friends & Fans App

Glamour is a women’s magazine published by Condé Nast Publications. Founded in 1939, it reaches a subscription audience of 1,411,061 readers in the United States. Its circulation on news stands is 986,447.

Challenge

Glamour knew that they would have to be just as mobile as their readers – they asked us to create a custom mobile app for iOS and Android that would allow users to shop, play, share, and of course be stylish.

“One of our main priorities is around the mobile and social shopping experience and for this project, we partnered with Glamour to create the Mobile Taxi Shops” Marc Speichert

CMO, L'Oréal USA

Solution

Glamour Magazine launched the “Friends & Fans” iOS and Android apps, built by Dev IQ, that integrated SpyderLynk LLC’s SnapTag scanning functionality.

Seamless interaction with Social Media was a huge priority for Glamour. The app could play videos, and would create location based messaging and interaction in the Glamour Reader community. Most importantly, readers could shop within the app, save items and make purchases.

“It is fantastic to see innovations that bring practical solutions to our busy lives”

Petra Němcová

Supermodel, Glamour

Features

  • SnapTag scanning
  • Seamless interaction with Social Media
  • Location based messaging
  • Save items and shop within the app

Result

The app was so successful it was used in collaboration with CO Bigelow for a  pop-up store during Mercedes-Benz Fashion Week. The promotion was designed to be a true cross-platform for the retail experience, allowing users to shop for their favorite products, receive custom incentives, and share on social media, by liking on Facebook and tweeting.

Creating cross-platform networking brings new value to the trusted medium of print and new unique ways to incentivize users to engage in digital media and retail that has seen unprecedented sales and viral campaigns.

Our customer’s success is our success.

We have helped dozens of businesses throughout our 10+ years of development. We work hard and have fun doing it. We love learning new industries and pride ourselves on our communication, process and people.

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