EMPATHIC UX DESIGN
DISCOVER THE POWER OF DESIGN-DRIVEN PRODUCTS.
WHY EMPATHIC DESIGN IN SOFTWARE?
Software products inevitably cause emotional responses in users, both positive and negative. Knowing this, wouldn’t you want your product to produce a great first impression? A memorable experience? A satisfying outcome? Several techniques allow designers to “get in the shoes” of users and stakeholders to increase the chance of engagement and adoption. An app that speaks to our deepest emotions and memories has a higher chance of staying in our devices, regardless of how intuitive or productive it is.
In short, why Empathic Design in software? Because we humans are judgmental, emotional beings.
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WHAT IS EMPATHY?
Empathy in an APP
WHAT IS DESIGN?
Design provides abstract, intangible elements such as code and architecture with a face that humans can interact with.
To understand better, try replacing “design” with “planning.” In a software project, (ideally) everything is planned: the architecture, the technologies, platforms and libraries to use, costs and expenses, hours and resources, colors and screen flow, etc. However, the way people will interact with the product is often not planned in depth, not to mention the emotional reactions it will generate.
UI — plan the visuals: colors, images, illustrations, icons, buttons, etc.
UX — plan the navigation and way the screens will flow into each other.
Empathic Design in Software — plan the product in a way that it creates a strong emotional bond with its user.
This is the step farther that we take at Dev IQ, where our experienced designers collaborate with architects, developers, marketers, and you to not only create stunning visuals (UI) and a coherent navigation flow (UX) but to construct an emotional bond that will differentiate your product.
Designing a Full Digital Transformation
THE FIVE STEPS
We have related Design and Agile software development in order to bridge the gap between designers and engineers, as the iterative process takes place through our phases of Inception, Construction, and Transition:
The following diagrams dig deeper into each step as they follow the example of the design and development process for a Voice-activated Home Automation iOS app:
Focusing on a scaled Agile approach provides the internal confidence to lead and implement change efficiently and successfully. Further, the adoption of DevOps and Continuous Delivery models enable teams to deploy quickly and iteratively to build on what is working and address issues with a fix-it-forward methodology.
Learn more about Rapid Prototyping in the Infographic available for Download using the form.
Let's Talk DesignContact us to learn more about how we can implement Empathic Design for your project and build an extraordinary User Experience.
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Download our Daybreak Education Series presentation where CEO Shawn Davison talks further about Empathic Design and Innovation
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